June 2021
Olivia Rodrigo – Sour
For Olivia Rodrigo’s album release ‘SOUR’,
Liisi Mononen and I teamed up to create a viral Snaplens as part of her marketing campaign.
Snapchat provided us with a beta version of their AR software, Lens Studio, so we had early access to new features like the VFX editor (particles) and inpainting! Making it possible to disappear into a cloud of stickers.
This lens works on the front cam as well as on the back cam:
The front camera shows butterflies flying around your head and landing on your finger, and the text ‘SOUR’ on your tongue, like in the album art.
It also shows 3D stickers, morphing along with how you move your face:
